Meet Charlie & Will

Charlie Bears, Cornwall, Devon

Objectives and Challenges

To portray a new exciting image via QVC, signing events, personal appearances, board meetings, networking, trade shows, customer visits and social media.
Encompassing a brand that relates to our values.

their journey …

Here, we have a wonderful couple busy with their successful brand. Charlie Bears began in 2005 when Charlie saw a niche in the market for affordable, collectable bears. Charlie designs all the characters, each with unique characteristics. Whilst based in Launceston, Cornwall, she has created over 2,500 designs, which are available all over the world in shops and online.

I was approached by Charlie in 2017. With both being very visual within their company, they thought it was time to reach out to an image consultant to create a dynamic brand that emulated and matched their reputation and honoured their personal characters.

They needed stylish, easy-to-coordinate clothing that showed off their company during public and TV appearances.

We succeeded in creating a beautiful capsule wardrobe filled with amazing quality items that fit well, look appropriate and are easy to wear. They can now arrive at any event or challenging situation ready for action.

Have a read of their brand journey from when it started to a recent photo taken in 2024 at The Charlie Bears Gallery and shop in Launceston.

2008

their journey …

Isn’t it interesting to see the changes over the years with their brand?

When I had the initial phone call with Charlie, I was in awe of her passion; I couldn’t wait to check out their website, look at their branding, and see what they both looked like.

After researching and working with Charlie and Will, I found that Charlie Bears is a fun, creative, classic, quality brand that is typically British. This means that Charlie and Will need to connect with their product. The black clothing and formal, dated look needed to go, as this does not align with their values or personalities. The colour is too hard and severe.

We also had to emphasise the importance of quality garments, fit, and finesse when presenting to people. This philosophy also applies to every bear Charlie has created.

We came up with colours and styles that worked with them personally and linked in with the British brand, such as checks, fur, texture, suede, and softness. Overall, they are more polished but still have a natural feel, with a quirky twist, which is them to a tee.