Meet Chloe
video creator
Objectives and Challenges
To improve her personal and professional image
To learn how colour can improve her brand
Not sure what colours suit
Chloe runs a successful business called fabelsandfells. Based in Cumbria, she promotes outdoor clothing during her adventures of hiking, climbing, and camping.
I met Chloe in 2009 when I conducted a group colour analysis for her and her brother. They were a delight to work with, discovering they were warm, deep, and muted, which relates to the Autumn season. This was thrilling for me, as it is a rare occurrence.
After reconnecting in recent years, seeing how she has developed was wonderful. Her understanding of colour and brand styling has elevated her business and enhanced her image, environment, and photography.
You can see here that she understands the importance of personal branding. Every detail, even Chloe’s dog, has been considered.
Your brand does not have to be suited and booted to attract clients. The idea is to showcase your authentic brand in a way that seems effortless.
Chloe is wearing orange around her face which connects with her warm skin tone and warm muted colours in the background.
The blend of muted, warm shades in the background link with Chloe's natural colour characteristics.
Look at the warmth shining on Chloe's face bringing out her eyes and warm hair tones.
Chloe has thought of every detail within her clothing from top to bottom showing lovely blend of warm Autumn shades.
Beautiful warm shades of teal, rust, amber and a touch of orange all connecting remarkably well with Chloe's brand.
The burnt orange of Chloe's top, and warm brown tones of her hair and background all connect well with Chloe's brand, symbolising nature, growth, optimism and adventure.
Another colour that is connected throughout is teal - a colour that speaks to both the mind and heart, combining the calming effects of blue and with the growth orientated nature of green.
Even the dog links with Chloe's brand and colour characteristics!